Public lies and private truths: An anatomy of public relations

Η μοναδικότητα του βιβλίου αυτού έγκειται στο γεγονός ότι εξηγεί την εφαρμογή των δημόσιων σχέσεων στην Ευρώπη και στις ΗΠΑ με τρόπο απόλυτα κατανοητό για σπουδαστές, επαγγελματίες και ακαδημαϊκούς. Η προσέγγιση του συγγραφέα βοηθά τον ενδιαφερόμενο να κατανοήσει τα αίτια κακής χρήσης των δημοσίων σχέσεων και να βελτιώσει την ηθική των επιχειρήσεων.



Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered. This highly informative and entertaining book is essential reading for public relations professionals, hopeful entrants and all those on relevant courses in PR, advertising and marketing.