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All-American Ads of the 20s
Flexi-cover, 196 x 255 mm
The Roaring Twenties
Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation’s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.
Steven Heller is the art director of The New York Times Book Review and co-chair of MFA Design at the School of Visual Arts. He has edited or authored over eighty books on design and popular culture including Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century and Design Literacy Revised.
Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.
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